Broadway Gets Creative With New Small Businesses

[This article was originally published December 30, 2020.]

Looking for creative outlets can be overwhelming even in the best of times, but in the COVID-era, when countless theatre workers have lost their jobs, starting something new is an even bigger challenge. Energies are sapped, social circles are disconnected, and resources are limited—but sometimes working with limitations brings about the best ideas.

Thankfully, a number of Broadway stars and industry professionals ventured beyond the stage to try something new as they continue to wait for the shutdown to end. Using social media, these stars and insiders launched projects that not only serve as creative outlets, but also provide useful services to those of us quarantined at home.

From flowers and candles to home décor and body care, here are some of the businesses launched by Broadway alums since the COVID-era shutdown began March 12, 2020.

Boo.kay, floral shop
Tony nominee Robbie Fairchild (An American in Paris)

Broadway Wine Club, subscription wine service
Jagged Little Pill producers Arvind Ethan David and Nathan Marcus Brown

Duck, Duck, and Goose, eco-friendly home décor/crafts
Chris Dwan (Finding Neverland)

Ivy & Clarke, beaded accessories
Jessica Rush (Jersey Boys)

The Kitchen Chemists, CBD small batch topicals
Jacqueline B. Arnold (Moulin Rouge!) and Shannon Arnold

The Limit Fit, virtual exercise programming
Beth Nicely (Something Rotten!)

NeffNYC, apparel
Broadway tailor Matthew Neff

A Page of Mary, handmade paper goods
Mary Page Nance (Natasha, Pierre, and the Great Comet of 1812)

The Rose House, fashion and style curation
Hannah Corneau (Wicked)

Sapling Supply, classroom furniture
Fight choreographer and performer Joe Isenberg

Stage Door Candles, hand-poured candles and other fragrance products
Stage manager Caskey Hunsader (Miss Saigon national tour)

Team Dreams, swag apparel
Kimber Elayne Sprawl (Girl From the North Country) and Krystina Burton